Prepare your home for listing.
Getting your home ready to list is the most demanding step in the selling process and is one of the most important factors in whether your home will sell and how much it will sell for.
Doing it well can increase the value of the home and bring in larger offers. Doing it poorly can turn off potential buyers and lead to low-ball offers.
De-clutter, clean, and repair. Close to everything must go. All personal items like photographs, toys, knick-knacks, doodads, and more should be put away or boxed up out of sight.
Pieces of furniture that are overly worn or too specific to your design taste should be removed.
Then, it’s time to do a deep clean. Every inch of your home should be scrubbed, wiped down, and polished.
Hiring a professional cleaning crew is a worthwhile investment. I can recommend a few as options.
Lastly, make sure all your appliances, faucets, heating and cooling systems, and anything else that can be turned on is in good working order.
There are few bigger turn-offs for a buyer than finding out the hot water doesn’t work or that one of the stove burners won’t light.
Get ready for your cover shot.
Buyers like walking into almost blank-slates. A fresh coat of paint can transform the look and feel of a home, and having just enough furniture to give buyers a sense of space goes a long way.
Professional stagers can transform each room of your home into magazine-ready portraits. If you don’t want to spend as much, virtual staging is also an option.
Kurt is available to handle all your staging questions and has virtual stagers in his database.
Staging a home physically can be quite expensive, while virtual staging in photos can be a very welcome and far less costly alternative.
Market your home.
You’ve cleaned, painted, and staged, and you’re just about ready to list.
First, you’ll need to have pictures taken of your home.
While iPhone cameras have gotten quite good in 2022, much better than almost any other time in our history, with all the edit features available, lighting also plays a big part. Professional photographers are the way to go.
Kurt will take the initial photos as teasers to agents and selected buyers while creating a buzz, but professional photos will be in place for the home to make its debut when the curtain rises.
There is a fine line to walk with professional photos as well. You never want the photos to look “too good” so that when the buyer arrives, they are let down. Misrepresentation will never win the game. It’s always best to be honest in your approach and realistic (yet inspiring) to what you are selling.
Together, we will discuss what aspects of your home that you especially want to pop. Is it natural light? The views? Certain architectural elements?
Remember, pictures are your first impression, so it’s important that they be as inviting as possible.
Kurt has a few go-to professional photographers & videographers in his network that he can employ.
One other thing to keep in mind.
Sometimes homes have unique histories or stories attached to them. If your home has a story, make sure to talk to Kurt about it early on so he can think about how to tie it into overall marketing and branding efforts.
Buyers love a good story and they often buy on emotion, let’s get them connected.
Please browse and window shop as anonymously as you like, for as long as you like. When we do connect, my goal is to be a welcomed guest on the phone or in your home. I apply no pressure at all and you will never be hounded. Whatever form of communication works best for you, will also work for me. Feel free to text, call, email or request a zoom meeting with me. I do not use auto-text responders and your privacy is 100% protected. It will be my honor to help you.
Email: Kurt(at)kurtmboyd(dotted)com | Text Direct: 480.203.3704